Starbucks plans to downsize its menu and remove a number of food and drink options in the next few months in an effort to cut costs and improve the customer experience.

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food.

While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

According to Axios, company officials at Starbucks said the coffee giant’s sales in the United States fell 4% in the first quarter and transactions were down 8%, but consumers spent more per visit.

Niccol said a smaller menu will help Starbucks “be more responsive and tuned in to cultural moments.” Addtional customer-fouced changes including a return to writing names on beverage cups and stopping the non-dairy milk fee.

The changes come amid Starbucks’ decision to reverse a policy allowing anyone, even those who hadn’t purchased anything, to use its cafes, patios and restrooms. The policy is part of Starbucks’ new code of conduct– a plan to make stores more “welcoming and win back consumers.”

Read more: Starbucks announces major changes to its restroom and refills policies