Brandy Melville, the fast-fashion giant known for its “one-size-fits-most” clothes and laid-back California aesthetic, finally opened its doors in South Korea on Jan. 3. But despite the excitement expressed by some, the brand is facing backlash from others — and not for reasons you might think.
It’s not the sizing that’s causing a stir. It’s the staff’s use of English.
The controversy kicked off with a viral post on social platform X by user @Rjsoc_bo:
“I went to the Seongsu Brandy Melville, and the staff couldn’t speak Korean… I was so shocked. There were very few who could speak Korean. When I tried to ask something, they told me to speak English. What kind of aesthetic is this supposed to be?”
Tap bio to read full story by Song Seung-hyun
#korea #news #brandymelville #brandymelvillekorea #seongsu #fashion #brands #controversy #fastfashion #customer
Leave a Reply